Investor Relations
TH
The Company operates in the business of real estate development for sale and provides full range of real estate related services. Therefore, efficient supply chain management is a priority for the Company starting from the procurement of raw materials to the final step of delivering the products to customers in which each step can create value for the organization and products without problems. And to build a solid foundation that will help develop the potential of business partners and customers to grow together sustainably.
Main activities Process Value Creation Stakeholders Relevant Parties
1. Procurement of potential land for project development
  1. Procure land by taking into account the location and construction risks.
  2. Study the feasibility of project development.
  3. Evaluate impacts on the environment and society.
  1. Operate with transparency and fairness.
  2. Prepare according to the requirements, rules and regulations throughout the operation.
  • Employees
  • Competitors
  • Community
  • Investors
  • Government Agency
  • Customers
  • Land Acquisition
  • Business Development
  • Marketing Research
2. Project design and preparation
  1. Design the project to meet the needs of the residents.
  2. Select a contractor team and materials used in the project appropriately.
  3. Plan budgets throughout the project.
  1. Take into account quality products and services for all groups of stakeholders.
  2. Develop positive relationships between the Company and business partners.
  3. Develop partners potential.
  • Employees
  • Competitors and Business Partners
  • Community
  • Investors
  • Government Agency
  • Customers
  • Project Planning & Control
  • Design Development
3. Project Construction
  1. Construction of public utilities
  2. Controlling and inspecting the construction quality to meet the standards and meet the needs of the residents.
  1. Quality products and services
  2. Residents’ life quality
  3. Environmentally friendly
  4. Safety, Occupational Health and Working Environment assessment
  • Employees
  • business partners
  • Community
  • Investors
  • Government Agency
  • Business Unit
  • Construction
  • Project Marketing
4. Marketing promotion activities
  1. Set directions and formulate sales and advertising plans to attract customers.
  1. No exaggerated advertising and the information must be reliable.
  2. Advertise thoroughly covering the target group.
  • Employees
  • business partners
  • Investors
  • Customers
  • Sales
  • Corporate Marketing
5. Delivering Home to Customers
  1. Prepare documents related to the transfer of ownership to facilitate the residents.
  2. Check and correct the construction to meet the expectations of the residents.
 Meet the needs quickly.
  • Employees
  • business partners
  • Government Agencies
  • Customers
  • Project Marketing
  • Sales
  • Customer Service Transfer Department
6. After-Sales Service
  1. Maintaining relationship with customers
  2. Product quality guarantee
  3. Services in common areas to facilitate the residents
  4. Customer relationship management (CRM)
  5. Take care of complaints via offline and online (Call Center)
  1. Better life quality
  2. Trust and confidence in the Company in the long term
  • Employees
  • Customers
  • After Sales

Supporting Activities

  1. Accounting and finance are accurate, transparent and financially stable to enable the business to operate sustainably.
  2. Purchasing through procurement operations that take into account social and environmental matters and contracting with transparency, equality and fairness.
  3. Human resource management that focuses on developing human resources and enhancing corporate culture.
  4. Good corporate governance based on ethics and good governance.
  5. Effective risk management reduces risks and increases business opportunities.
  6. Occupational hygiene and safety management to increase work efficiency in a safe working environment.
  7. Social responsibility and support for driving sustainability in the organization

The Company has identified 7 groups of the Company’s stakeholders as employees, shareholders, customers, business partners/contractors, communities/society, government agencies, and competitors. Obtaining expectations and key issues should be inquired from stakeholders, such as random interviews.

Stakeholder Groups Participation Patterns with Stakeholders Expectations of Stakeholders Company Response Guidelines
1. Employees
  • Line Group of employees
  • Facebook closed group
  • My Origin system (Intranet)
  • Employee Opinion Survey
  • Town Hall where executives meet employees
  • Equality and Fundamental Rights
  • Reasonable welfare and compensation
  • Developing learning skills
  • Stability and Career Advancement
  • Treat customers equally.
  • Support work potential.
  • Have fair remuneration, welfare, appointment and transfer and flexibility at work.
  • Oversight of safety and hygiene in the workplace
  • Participate in commenting on work
2. Shareholders
  • Annual General Meeting of Shareholders (AGM)
  • Opportunity Day Activities
  • Analyst Meeting, Company visits, and Conference call Activities etc.
  • Prepare an annual 56-1 One Report
  • Management Discussion and Analysis (MD&A) Preparation
  • Disclose information through www.investor.britania.co.th/en/home
  • Good Corporate Governance
  • Stock prices are competitive with competitors in the industry.
  • Pay dividends at a high and consistent rate.
  • Accurate, complete and timely disclosure of information
  • Have a plan to deal with economic impact and risk prevention.
  • Able to build confidence and have continuous growth in performance.
  • Disclosure of information in a transparent and equal in all sectors.
  • Analyze data and review of risks in short-term and risks that may occur regularly.
  • Comply with regulations and the requirements of relevant agencies strictly.
  • Formulate policies and operational strategies that create continuous and sustainable growth.
  • Do not use Company information to seek personal benefits based on stakeholders.
3. Customers
  • www.britania.co.th
  • FB: BritaniaPLC
  • Call Center: 02 1613000
  • Line OA
  • CRM activities
  • Opinion/Satisfaction Survey
  • Produce quality products and services at reasonable prices.
  • Generate satisfaction and manage complaints quickly with quality.
  • Pay attention to responsibility for the products and services received.
  • Develop products and services to meet standards.
  • There is a Home Care service that provides the service quickly.
  • Maintain customer personal information.
4. Partners/Contractors
  • Acceptance of complaints
  • Satisfaction assessment
  • Supplier Engagement and Relationship Building Activities
  • Training and knowledge sharing
  • www.britania.co.th
  • Supplier’s code of conduct
  • Fair Procurement and equal treatment
  • Provide appropriate and fair compensation
  • Work according to the contract.
  • Build cooperation in business development.
  • Hygiene and safety at work
  • Respect for Human Rights
  • Participate in commenting on work
  • Share knowledge, develop skills and potential.
  • Work according to the contract.
  • Hygiene and safety at work
  • Respect for Human Rights
5. Community/Society
  • Community Relations Activities
  • Opinion Survey
  • www.britania.co.th
  • FB: BritaniaPLC
  • Call Center: 02 1613000
  • Have social and environmental responsibility.
  • Preventing impacts from business operations, such as construction, noise, dust.
  • Explore community needs, satisfaction, and impact.
  • Have community and social environment responsibility.
  • Support activities to improve the quality of life that enhance the quality of occupational hygiene for society and the environment.
6. Government Agencies
  • Coordination to request government services and receive project inspections
  • Sharing opinions and build good relationships with government agencies
  • Strict adherence to relevant laws and regulations.
  • Study and build understanding of the laws and regulations of each area, together with implementing to be consistent with business operations by adhering to the laws or related regulations strictly.
  • Disclose operational information accurately and transparently.
  • Led the committee to examine the preparation of public utilities and properly prepared according to legal requirements.
7. Competitors
  • Fair Competition
  • Behave according to the good competition rules.
  • Compete fairly.

กลยุทธ์การจัดการห่วงโซ่คุณค่า "Growth Together"

กำหนดเป้าหมาย วิสัยทัศน์ ประเมินความเสี่ยงและจัดกลุ่มคู่ค้า ผสานความร่วมมือ และการพัฒนาคู่ค้า
คำอธิบาย บริษัทฯ แสดงความมุ่งมั่นกำหนดเป้าหมาย วิสัยทัศน์ จัดทำจรรยาบรรณคู่ค้า ประกาศนโยบายและมาตรฐานการจัดซื้อครอบคลุมด้าน ESG บริษัทฯ คัดเลือกคู่ค้าและผู้รับเหมาที่มีคุณภาพ และเป็นมิตรกับสิ่งแวดล้อม เพื่อลดความเสี่ยงจากการขาดแคลนคู่ค้า และมีการประเมินคู่ค้าตามเกณฑ์มาตรฐานที่กำหนด บริษัทฯ ผสานความร่วมมือ สร้างความสัมพันธ์และการพัฒนาร่วมกับคู่ค้าและผู้รับเหมา เพื่อการเติบโตที่ยั่งยืน
เป้าหมาย
  • กำหนดเงื่อนไข Credit Term ที่ชัดเจน
  • การจัดซื้อจัดจ้างอย่างเป็นธรรม และโปร่งใส
  • มีจำนวนคู่ค้า ผู้รับเหมาเพียงพอ
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  • ประเมินคู่ค้าตามเกณฑ์มาตรฐาน และ ESG สำหรับคู่ค้ารายใหม่
  • คู่ค้าทุกรายรับทราบจรรยาบรรณคู่ค้า
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ตัวชี้วัด
  • กำหนดเงื่อนไขการชำระเงิน 30 วัน
  • ไม่มีข้อร้องเรียนเกี่ยวกับการจัดซื้อจัดจ้าง และละเมิดสิทธิการจ้างแรงงาน
  • ไม่เกิดการขาดแคลนวัสดุ และไม่เกิดการหยุดชะงักของโครงการก่อสร้าง
  • มีผู้รับเหมาเพียงพอในการรองรับการพัฒนาโครงการ
  • จำนวนโครงการที่ทำร่วมกันกับคู่ค้า
ผลการดำเนินงานในปี 2023
  • ดำเนินงานตามระยะเวลา Credit Term ที่กำหนดไว้
  • คู่ค้าส่งมอบงานได้ตามระยะเวลากำหนด
  • มีการจัดซื้อวัสดุที่เป็นมิตรต่อสิ่งแวดล้อม
  • มีการจัดซื้อผลิตภัณฑ์ที่เป็นมิตรกับสิ่งแวดล้อม 15.63% จากผลิตภัณฑ์ทั้งหมด
B GREEN:
Good Environment
BESIDE YOU:
Quality Society
B GOOD:
Growth together