Business Overview
The Company operates a low rise residential real estate development business in Thailand. Currently, there are low- rise residential projects located in Bangkok and its vicinities, as well as locations where industrial estates are expanding throughout the country. The Company focuses on project styles and unique design interiors, optimizes space utilization amenities and provides after-sales service that treats customers as if they were family in order to respond to the changing needs of consumers under the concept of "Human Centric Marketing".
The Company developed low-rise residential project developments to meet the housing needs of a diverse range of customers. This includes first jobbers, customer groups that plan to transition from renting to owning, freelance customer groups, senior executives and large business owners, etc., under four primary brands:
Projects Under the Brighton Brand (Brighton)
Projects Under the Britania Brand (Britania)
Projects Under the Grand Britania Brand (Grand Britania)
Projects Under the Belgravia Brand (Belgravia)
Concept: Modern, advanced technological designs that respond to the lifestyle of the new generation by developing townhomes, twin houses, and single detached houses in perimeter areas and provinces surrounding Bangkok that correspond to the target group and focus on convenient and flexible travel.
Target Customer Group: A new generation, with an average age of 25-35 years or the first jobber group and a monthly income of 30,000 Baht to 50,000 Baht, who are modern and technologically savvy, do not become stagnant and are constantly on the lookout for new things that can help answer their own life's questions.
As of December 31, 2022, the Company has 4 projects under the Brighton brand
Concept: Design products for a comfortable living with spaces for various activities for startup small family groups by developing townhomes, twin houses and single detached houses in Bangkok and its vicinity that are close to the expressway entrances and exits which allows for easy travel and is surrounded by amenities in order to respond to their lifestyle.
Target Customer Group: A startup family group of small and medium-sized business owners looking for comfort in life and a space to do their favorite activities with an average age of 25-40 years and a monthly income of 50,000–130,000 Baht or more.
As of December 31, 2022, the Company has 18 projects under the Britania brand
Concept: Design products to complement a lifestyle of perfection for medium-large sized family groups by developing twin houses and premium single detached houses close to main roads in Bangkok and surrounding areas.
Target Customer Group: A medium-sized family group with an average age of 35-50 years from executive company employees or owners of medium to large businesses who are seeking items to complete a lifestyle of perfection, looking to the future, and need peace to relax with their family with an average income of 50,000-130,000 Baht or more.
As of December 31, 2022, the Company had 8 projects under the Grand Britania brand
Concept: Product design for a new generation of successful people that are unique through the development of luxury single-detached houses that emphasize the functions of the modern family close to Bangkok's main highways.
Target Customer Group: Senior executives or large business owners with an average age of 35-50 who are in the new generation, successful, independent, modern, and in a stable financial position with an average income of 500,000 Baht or more.
As of December 31, 2022, the Company has 1 project under the Belgravia brand