Throughout the year 2022, the real estate industry has been facing numerous challenges due to global economic volatility, increased inflationary pressures resulting from rising energy prices, and the need to adapt to higher costs. Given the surge in interest in Thailand's real estate market, Britania and other property developers are proactively planning to mitigate uncertainties and effectively adapt to the changes caused by internal and external factors. This proactive approach aims to ensure that these developers remain competitive and well-positioned to succeed in their goals.
Britania Public Company Limited would like to express gratitude to its customers, partners, stakeholders, and employees who have demonstrated unwavering dedication and commitment to their duties. Their efforts have contributed significantly to Britania's remarkable and sustained growth, driven by the concept of "Growth Together." This growth has been spurred by various factors leading to the operating results of ALL TIME HIGH. The first growth is the Company's expansion into new high-growth regions in the North Eastern, Eastern, and Central parts of the country. The second growth is that Britania has collaborated with partners through joint ventures with foreign companies and the private sector, thereby supporting innovation and delivering services that meet the needs of residents. The Company's designs and functionality align with the latest mega-trends in modern living. The final growth is to grow sustainably together. When we take good care of our residents, we will also take care of stakeholders including employees, partners, and society like that too. Britania is emphasizing a good home and outdoor life, leading to the creation of the B GREEN project which aims to promote a sustainable living space where everyone can coexist happily together.
In 2022, thanks to Britania's strategic plan and determination, the Company achieved continuous All Time High results. Overall presales reached approximately 11,045 million baht, exceeding the annual target of 11,000 million baht, representing a growth of around 32% compared to 2021 and a new high for the Company. In addition, the Company introduced 9 new projects worth a total of 12,000 million baht this year. The Company's total revenue was 6,295.70 million baht, with a net profit of 1,470.54 million baht, representing a significant growth of approximately 64.99% and 144.08%, respectively, compared to 2021. Although Britania is a new player in the real estate industry registered on the stock market, the Company has made tremendous progress and is committed to delivering the best by providing a lifestyle that customers love through Britania’s houses.
To emphasize the Company's commitment to customers as ‘close friends,’ Beritania has upgraded its Brand Promise to "CRAFT a life you love" for over 3 years. Through the BRI HEARTMADE service, the Company aims to provide a Crafted Experience that includes 3 main pillars: the first-sight Friendsumer, the Magic Selling, and the heart-touching Lifetime Service, with a total of 9 points of focus.
The Company is committed to developing potential, quality, and services for everyone, especially in creating sustainable social and environmental development and supporting technological innovation, which is increasingly important in today's global landscape. The Company is also committed to meeting the needs of customers, partners, and stakeholders in every aspect and better than ever before. Beritania hopes to be a top-of-mind real estate development brand for those who are considering owning a home. Over time, the Company has consistently grown, and it continues to develop new and better ways to allow customers to design a life they love, with all the comforts of a complete lifestyle. Beritania's brand promise "CRAFT a life you love" emphasizes that the best way to live is to live a life that you love.