| Indicators | Goals | ||
|---|---|---|---|
| Short-Term Goals | Medium-Term Goals | Long-Term Goals | |
| Training Hours | Increased by at least 10% | Increased by at least 15% | Increased by at least 25% |
| The proportion of trade partners receiving sustainability assessments from all trade partners | Increased by at least 5% | Increased by at least 15% | Increased by at least 25% |
| There are products and services that can create well-being for customers and stakeholders. | a minimum of one project | a minimum of two projects | continue indefinitely |
| The number of cases of business ethics violations | There was no case of a violation of business ethics. | ||
- • In 2022, the average training hours are 7.24 hours per person per year.
- • The number of deaths and illnesses due to occupational illness among contractors and employees is zero
- • Customer satisfaction is 90%
- • The number of people who benefit from social activities is 1,000 persons.
- • The economic return that the Company received is 20 million baht (from the Grand Britannia Bangna Km. 35 project, which has an environmental concept).
Create a great customer experience.
Customers are the heart of business operations. Organizations that understand the needs of their target customers and respond accordingly will be successful. For residential products with investment risks and high competition, effective customer relationship management through various processes and activities will help customers make purchasing decisions for the Company's products. As a result, it is critical to create the experience with the CUSTOMER EXPERIENCE and the BRI HEARTMADE service concept from first sight to the end of the booking process. The Company's goal is to encourage all Britannia employees to embrace the service concept of BRI HEARTMADE, which includes nine levels of attentiveness in project development and customer service from B CRAFTER. All Britannia employees are "BRITANIA AMBASSADOR," who have cultivated customer value through BRAND PROMISE to deliver a "CRAFTED EXPERIENCE", an experience refined from the heart for every customer.
BRI HEARTMADE will be at every step in every brand, the contact point of the customer journey, from the first encounter to the end of the booking process captivating Britannia residents under the concept of 9 level service minded BRI HEARTMADE.
Protection of personal information
Company places importance on the protection of personal data and complies with the Personal Data Protection Act B.E. 2562 (PDPA) and the Cyber Security Act B.E. 2562, as well as other requirements related to the collection of information, data recording, use of data for its intended purpose, data storage, and post-use data disposal to support business operations in accordance with the PDPA effective from June 1, 2022, onwards.
The Company has appointed a data protection officer (DPO) to be responsible for various privacy issues. In 2022, the Company have enhanced its information technology and data privacy operations by enhancing data governance. The Company reviews its information technology practices and policies annually to ensure that all employees have the appropriate knowledge, skills, and tools to protect customer data.
Maintaining Privacy in Housing
To maintain the privacy of the residents, the Company will only disclose CCTV information in the event of a police report. In addition, every visitor's identity card exchange will be stored as information for access checks in each location under the security measures for the residents. The Company has set up a personal data retention process in accordance with the Personal Data Protection Act B.E. 2562, which requires access to data only by project managers and includes collecting data for access (log) as well as requiring personal data to be collected only as necessary without collecting other data that is not necessary for the operation. A sign will be placed in the project area to clearly identify the location of the CCTV camera installation.
Customer Relationship Management
Testimonial activities make an impression by honoring customers who have purchased Britannia projects to share their impressions and factors that led them to purchase Britannia projects. It is to emphasize the importance of old customers as well as to conduct surveys and collect additional information from
BRITANIA FAMILY activities The Company sees and gives importance to the residents; therefore, it organizes good relationship management activities between the Company and customers to strengthen bonds with the organization, its brand, and the Company's products, as well as to maintain a good customer base with the organization.
Participating with community by creating a public green space in the Grand Britannia Bangna Km. 35 project.
The unused area of the Bang Pli Noi municipal area located in front of the Grand Britannia Bangna Km. 35 project has been transformed into a "Green Lung of Bangna Trad," larger than 3,822 square meters in size, given to the community by the project to benefit from a good quality of life sustainably together. This activity was initiated by the cooperation of Bang Phli Noi Municipality, as the owner of the land, and people in the community surrounding the Grand Britannia Bangna Km. 35 project to participate in tree planting with Britania employees. It includes planting a watercress garden and an edible vegetable garden for the future. The community will also benefit from collecting the produce to cook at home. "Good for the environment and edible" where the surrounding area is also where everyone can come out to do activities with family, exercise, or go jogging. The Jogging Track provided by Britannia makes this public area a playground for people in the area as well.
GREEN activities at Mega Town Bangna project.
The Company intends to organize this activity to create a good environment with Britannia residents. The activity is organized under the 3R principle: Reduce the amount of waste generated through the use of environmentally friendly decorative materials, Reuse by organizing a clothing repair clinic booth, accepting donations of second-hand items, and recycle, turning old and useless things into something new that are useful through teaching booths and waste transforming workshops
Housing innovation for the elderly
From the current population structure of Thailand, which has become a complete aging society, it is the first country in the ASEAN region with a proportion of people aged 65 and over that make up almost 15% of the total population of the country. In addition, the behavior of the new generation has turned to pay more attention to health care, causing consumers to start paying attention to buying housing that can support their retirement in the future, such as designed houses where there are facilities to support the elderly and their own retirement lives, the environment within the project is friendly to the elderly. There is space to support living with residents of the house from a variety of generations, and areas within the project to accommodate socializing with neighbors, etc.
At present, Britannia has joined forces with Origin Healthcare Co., Ltd., a health service provider for specialized rehabilitation medicine, to develop residential projects under a new model, which will be under the concept of "Longevity Service & Health Fulfillment," or the fulfillment of health and services in all ages. It covers 4 main pillars: relationships, relaxing services, retreat programs, and home health care services with various services and facilities both in the common area within the Britannia residential project and in the common area outside, medical technology in various fields provides various benefits to enhance good health and longevity, enhancing the quality of life for buyers living in Britannia projects.
Standards and Criteria for Business Partners Assessment
- Product Quality. Check the quality to meet the standards that are in the criteria.
- Shipping and delivery on schedule and locations according to the plan
- Satisfaction with operational speed and an effective troubleshooting response.
- Taking into account business operations that are responsible for the environment, society, and good governance in order to create sustainability in business operations together, consisting of
| Number of registered partners (AVL) | Passed the Evaluation. | ||||
|---|---|---|---|---|---|
| Grade A 80-100 points | Grade B 70-79 points | Grade C 60-69 points | Grade D 50-59 points | Grade F 50 points | |
| Quantity: 290 case(s) | 4 cases (2%) | 25 cases (8%) | 261 cases (90%) | 0 case | 0 case |
Guidelines for determining the payment period for business partners
At present, the Company has not yet set a policy on the issue of payment periods for business partners. However, the Company has specified the payment period in the PO as standard at 30 days after delivery of the goods or services, depending on the negotiations between the Company and its partners, which may be increased or decreased as appropriate.
| Payment Period | Quantity (case(s)) | Percentage |
|---|---|---|
| 7 days credit | 15 cases | 5.20% |
| 15 days credit | 15 cases | 16.20% |
| 30 days credit | 227 cases | 78.27% |
| 60 days credit | 1 case | 1.00% |
Development and Supervision of Personnel
The Company recognizes the importance of human resources and encourages employees to work efficiently, fairly, and to take advantage of career advancement opportunities. The Company will treat all employees equally, without regard to race, gender, skin color, religion, national origin, age, sexual orientation, physical disability, or other personal characteristics unrelated to work, and will take care not to intimidate personnel at all levels, from any person or by any means
In 2022, the Company aims to develop employees to create value together with the same heart, which is "BRI HARTMADE," which has a total of 9 points (understanding, piquant, willingness, sincerity, warmth, attentiveness, trustworthiness, happiness), and all 9 points will come out of all Britannia employees, from the executive level to all levels of staff, to become "B CRAFTER" who creates a loving life.
Employment
The Company has recruited and hired employees by considering the qualifications suitable for the organization and job position under the concept of human resource management. In 2022, the Company hired permanent and contract employees as follows:
| Gender | Number of people | % |
|---|---|---|
| Male | 266 | 54% |
| Female | 230 | 46% |
| Total | 496 | 100% |
In addition, the Company has sent money to the Fund for Empowerment and Development of the Lives of Persons with Disabilities in accordance with the regulations stipulated by law in hiring persons with disabilities.
Employee Development
The Company promotes personnel development training to promote and develop the potential of employees in each group to be able to perform tasks according to the goals and achieve common objectives for both the organization and employees. In 2022, the Company will set guidelines for developing the potential of employees. At the executive level, there is career path and succession planning to support the organization's growth and to promote continuous training.
There will be 3,522 total training hours in 2022, with employees receiving an average of 7.24 hours of training per person.
Fair Labor Treatment
The Company is highly aware of the importance of preventing human rights violations in human resource management, as it is a fundamental right that everyone deserves equally. The Company has complied with various regulations related to employment and the strict treatment of employees according to labor laws, including consideration of various issues that may affect human rights violations; for example, there is no gender restriction in hiring employees. The Company will mainly consider the ability and suitability of job applicants. In 2022, there were 0 complaints about discrimination and 0 complaints about sexual abuse.
Setting and Managing Compensation
The Company has established guidelines for building engagement in the organization and retaining employees so that the business can grow continuously by promoting the efficiency of employees' work, including determining the compensation structure and welfare that motivate employees and pay compensation for work that is suitable for their performance and ability. Starting no lower than the government's minimum wage, and including a salary structure that is in line with the employees' knowledge and performance. In this regard, the Company determines to consider increasing the annual salary rate and bonus for employees by considering the performance that uses the principle of performance evaluation by KPI together with the Company's operating results as a tool for consideration based on the performance of employees, departments, and the Company's performance.
Organizational commitment
In 2022, the Company conducted a satisfaction and organizational engagement questionnaire to listen to the opinions and needs of employees at all levels. Employee satisfaction is 206 employees or 41.53% as a result of giving employees the opportunity to answer a confidential online questionnaire between each employee and the Human Resources department. In 2022, employees resigned voluntarily (turnover rate) at a rate of 3.74% (in 2021, the resignation rate was 3.10%).
Employee Welfare
In addition, the Company has given importance to the well-being of employees, therefore providing basic welfare and additional welfare for employees as follows Group 1 Welfare in the form of money and Group 2 Non-monetary welfare
Employee Participation
The Company has organized various activities both internally and externally to promote relationships and participation in various activities among employees throughout the year, such as
- Organizing activities to promote relationships between employees
- Game activities, answering questions online during the festivals or various agendas,
- Activities to promote morale and encouragement, such as banquets on special occasions and activities to convey concern to all employees
Occupational Hygiene and Safety at Work
The Company is well aware that the management of safety, occupational hygiene, and the working environment is another important issue for the sustainability of the organization because it shows the organization's confidence in the safety of the staff and labor. Especially in the construction industry, there is a high risk of work hazards, so safety is the first priority to employees (safety first). The Company, therefore, is determined to build a foundation for a sustainable and safe working system by defining a framework for employees, business partners, as well as communities and stakeholders with the Company's operational activities according to international human rights principles.
Sustainability Kick off Activity "Journey to Sustainability”
An important milestone for Britannia that demonstrates Britannia's commitment to making sustainability a reality within the organization is when all of Britannia people drive sustainability together because sustainability is about everyone and employees are at the heart of making sustainability possible.
Community Relations Activities
Support youth athletes representing the Bangna District Office in participating in the Bangkok Games.
Green Public Area Development Project (CRAFT PARK)
The green public space development project aims to create green public spaces with participation from the process of submitting opinions, determining the style of the area, and making a space that everyone can come and use, including helping each other continuously take care of the area. By piloting the development of the area around Public Health Service Center 8, Boon Rod Rung Ruang, Bangna District, together with the main ally, the we!park group, and other partners, both in the private and public sectors, and local communities, we will create the 1st green public area, which will have a prominent feature as a green public area near the medical facility. It is an opportunity to bring health to the development of the area and to bring about environmental protection through "remade," "reduced," and "recycled" as a design concept.
